Coldplay - Strawberry Hill (Dir.Shynola)
This music video is a mixture of concept, performance and narrative. It challenges Goodwin's six in the way that it only really conforms to three of them. The first two of which every video conforms to because its either along side the lyrics or not. However it does feature the lead singer of Coldplay (Chris Martin) but with not close ups.
The concept behind the video is very clever and simple, however! That's the concept, the production of this music video was a lot harder. The concept is that Chris Martin stays laying down on this "road" while artists draw the background on with chalk around him and take one picture at a time. It creates an amazing effect, especially when he interacts with a chalk drawing towards the end of the video.
The narrative is simple yet effective, Chris Martin sees a damsel in distress and goes to save her. He fights through several problems such as a giant squirrel shooting arrows, being eaten by a giant cat fish, skulls with stilettos and more of the sort.
I love the effect of the chalk and the purity of the concept. Its nice to see something actually created by stop-animation rather than another load of CGI. This has inspired me to create some of my own stop-animation work.
Wednesday, 24 November 2010
Audience Research
Primary Research - Questionnaire.
I have designed this questionnaire to find my target audience and learn what they would like to see in a music video.
I have designed this questionnaire to find my target audience and learn what they would like to see in a music video.
(RESULTS YET TO BE UPLOADED)
Digi-Pak
History + Initial Ideas.
Digi-Paks started to become popular within the early 2000’s and in today’s market they are very common for special, collectors or limited edition discs.
More recently a new model has been created which is made from 100% recycled materials. This is how I plan my Digi-Paks to be made as in today’s eco-conscious market I believe that it would attract more sales.
Tuesday, 23 November 2010
Ideas for music video.
Intial Ideas.
I have had several ideas as to what music video I would like to do.
My most recent idea was quite complex in its editing techniques as its very heavily dependent on green screen and chroma key effects.
I want to film several sequences in the style of the Ipod adverts
I then wanted to use these squences and project them on the different sides of a rubiks cube. I also wanted to film the Rubiks cube in stop-animation so that I could bring in other rubiks cubes and animate them while having the videos projected on each of the rubiks cubes by using the chroma key effect on final cut.
This video will be mainly concept with a mixture of performance.At the moment I am not sure if I will go for this idea yet as I need a bigger budget to play with and the fact I cant choose a song that will fit the concept.
The Cat Empire - Hello.
My second idea is to the song by The Empire- Hello. The song talks about a man checking out women he likes and his catchphrase line "..well hello hello". This line keeps getting repeated throughout the song as it links the start of the chorus and the start to the next verse. I want to pick up on this line and make something happen as soon as he says it.
This Music video would be mainly performance and concept however it would include a underlining narrative to keep it interesting.
My idea is that the video starts off in black and white, and I start to introduce colour. Each colour will be introduced by a different women. So for example, when he is walking down the street he might see a women in a red dress, when he touches her dress everything that is red comes out as red on top of the black and white footage. This is the "Sin city" effect, as it is one of the signature aesthetics to the film and I would love to incorporate in my film. Here are some video tutorials I found on how to achieve this:
Esser - Work It Out.
This song talks about how he wants to "work it out" with his girlfriend. When thinking of this idea I was massively influenced by the work of Michel Gondry, particularly his film "The Science Of Sleep". I love the idea that people have their own special place in their imagination. I thought that the character in this song would most probably want some escapism so the idea is that after the argument with his girlfriend he goes to his "happy place".
In this case under his bed. I want the character to travel through his bed into a happy world with weird singing characters and in the corner a time machine so that he can go back to whatever time he wants.
This music video would be a narrative with a combination of performance at bits.
Some brainstormed Ideas:
Dinosaurs - for this I am very much influenced by the work of Ray Harryhausen.
Underwater - I really want to try filming underwater, its an ambition which I would love to achieve.
Parallel backwards universe - basically everything is backwards and a bit confusing.
Victorian era - Quite easy to manipulate on an old street with a top hat and a waistcoat.
The moment he screwed up with his girlfriend - thought this could be a sweet conclusion.
I have had several ideas as to what music video I would like to do.
My most recent idea was quite complex in its editing techniques as its very heavily dependent on green screen and chroma key effects.
I want to film several sequences in the style of the Ipod adverts
I then wanted to use these squences and project them on the different sides of a rubiks cube. I also wanted to film the Rubiks cube in stop-animation so that I could bring in other rubiks cubes and animate them while having the videos projected on each of the rubiks cubes by using the chroma key effect on final cut.
This video will be mainly concept with a mixture of performance.At the moment I am not sure if I will go for this idea yet as I need a bigger budget to play with and the fact I cant choose a song that will fit the concept.
The Cat Empire - Hello.
My second idea is to the song by The Empire- Hello. The song talks about a man checking out women he likes and his catchphrase line "..well hello hello". This line keeps getting repeated throughout the song as it links the start of the chorus and the start to the next verse. I want to pick up on this line and make something happen as soon as he says it.
This Music video would be mainly performance and concept however it would include a underlining narrative to keep it interesting.
My idea is that the video starts off in black and white, and I start to introduce colour. Each colour will be introduced by a different women. So for example, when he is walking down the street he might see a women in a red dress, when he touches her dress everything that is red comes out as red on top of the black and white footage. This is the "Sin city" effect, as it is one of the signature aesthetics to the film and I would love to incorporate in my film. Here are some video tutorials I found on how to achieve this:
Esser - Work It Out.
This song talks about how he wants to "work it out" with his girlfriend. When thinking of this idea I was massively influenced by the work of Michel Gondry, particularly his film "The Science Of Sleep". I love the idea that people have their own special place in their imagination. I thought that the character in this song would most probably want some escapism so the idea is that after the argument with his girlfriend he goes to his "happy place".
In this case under his bed. I want the character to travel through his bed into a happy world with weird singing characters and in the corner a time machine so that he can go back to whatever time he wants.
This music video would be a narrative with a combination of performance at bits.
Some brainstormed Ideas:
Dinosaurs - for this I am very much influenced by the work of Ray Harryhausen.
Underwater - I really want to try filming underwater, its an ambition which I would love to achieve.
Parallel backwards universe - basically everything is backwards and a bit confusing.
Victorian era - Quite easy to manipulate on an old street with a top hat and a waistcoat.
The moment he screwed up with his girlfriend - thought this could be a sweet conclusion.
Andrew Goodwin's Theory
Goodwin's six.He says that "...Music videos are often constructed by the link between the visuals and the song plus the artist. Relationships are built between these in the video, and the close-ups of the artists gives them the representation and publicity they require. Voyeurism is used to increase the video’s attractiveness, particularly to males, whilst intertextuality is often employed in humorous videos."
His six features to a music video are:
-A relationship between the lyrics and the visuals, with the visuals illustrating, amplifying or contradicting the lyrics.
-A relationship between the music and visuals, with the visuals illustrating, amplifying or contradicting the music.
-Genre-related style and iconography present.
-Multiple close ups of the main artist or vocalist.
-Voyeurism often plays a major part, ecspecially in relation to females.
-Intertextual references to other media texts may be present.
In my own work I plan to use these conventions which Goodwin has identified while also inverting them so that my own work isn't seen as a cliché.
Music Video History
The History Of Music Video.
The first form of music video that came on the scene was "The Illustrated song". This was first started by George Thomas when he was hired by Joe Stern and Edward B. to help promote their song "The little lost child". Thomas projected a series of still images on a screen simultaneously to live performances.
Not long after this the "talkies" were introduced, these were essentially short films with music over the top, which could perhaps be known as the narrative music video today.
In 1964 "The Animals" with "House Of The Rising Sun" created one of the biggest steps in Music video form, It was a high-quality color clip was filmed in a studio on a specially-built set; with the group lip-synching.
The Beatles.
In the same year "The Beatles" starred in a film named after their album "A Hard Days Night". It was directed by Richard Lester. Robert Ebert praises Lester in creating a new format, the music video.
In 1965, The Beatles began making promotional clips (then known as "filmed inserts") for distribution and broadcast in other countries—primarily the USA—so they could promote their record releases without having to make in-person appearances.
The Beatles were the band who revolutionised the world of music videos and by the 1970's Britain started airing music videos on the BBC through Top Of The Pops.
Music Video's Moving To The Present.
In 1983 Michel Jackson went the extra mile and filmed his 14 minuet long music video to "Thriller" setting the standard of music videos for it day. Costing a impressive $500,000 to film.
Jackson later topped this by the video he filmed with his sister, Janet Jackson in 1995, Scream, which cost a MASSIVE $7 million to produce!!!
In 1992 MTV started to name the Director of the music video's alongside the artist reflecting the fact that the director is an Artist too.
2005-Present - The internet became Video friendly :)
2005 saw the launch of the website YouTube, which made the viewing of online video faster and easier; MySpace's video functionality, which uses similar technology, launched in 2007. Such websites had a profound effect on the viewing of music videos; some artists began to see success as a result of videos seen mostly or entirely online. The band OKGO may exemplify this trend, having achieved fame through the videos for two of their songs, "A Million Ways" in 2005 and "Here It Goes Again" in 2006.
Wednesday, 10 November 2010
Directors Study - New moduel
Directors Study.
I have chosen to study the work of one the most innovate french directors of our time.
Michel Gondry.
His innovate imagination has led him to create some of modern cinemas latest techniques such as the "bullet time" technique. This has been used in some of Hollywoods famous action films such as "The Matrix".
His work has also moved into commercials and has directed for major companys such as: Smirnoff Vodka, GAP inc, Levi 501 Jeans.
He also moved in to art insterlations and more recently feature length films.
I have chosen to study the work of one the most innovate french directors of our time.
Michel Gondry.
He started his career by creating music videos for his own band oui oui. His style of work attracted the attention of the artist Bjork who asked him to direct her video for "Human Behavior" after this he went on to direct another six videos for her. From this it launched his career in directing and went on to direct music videos for the likes of :
Daft Punk, The White Stripes, The Chemical Brothers, The Vines, Steriogram, Radiohead, and Beck. His innovate imagination has led him to create some of modern cinemas latest techniques such as the "bullet time" technique. This has been used in some of Hollywoods famous action films such as "The Matrix".
His work has also moved into commercials and has directed for major companys such as: Smirnoff Vodka, GAP inc, Levi 501 Jeans.
He also moved in to art insterlations and more recently feature length films.
Eternal Sunshine Of The Spotless Mind (2004)
This film was nominated for an Oscar, BAFTA, Austin and an Empire Award of which it won them all.
The Science Of Sleep (2006)
Be Kind Rewind (2008)
Subscribe to:
Posts (Atom)