Evaluation

Here is the Evaluation:

The Final Cut!

Esser - Work It Out - Final Cut from Davide Hodgson - Lorente on Vimeo.

Here is the Final Cut to my music video!

DigiPak

Here is the Finished DigiPak!

I have tried to make all the products I have produced link together so that its reconisable for my audience. I have interlinked key images from my music video in both website and digipak.

1. Here I have recreated the hearts I designed for my music video to be the background of the where the discs go. I have made it so that there are two spaces for disc. One being the E.P. the other being the bonus features DVD which will feature behind the scenes material and other memorabilia.

2. These two panels are flaps that will house bonus material each side. As labeled on each, one will house the Lyrics and the other bonus material such as pictures in the studio, behind the scenes of the video and a promo shoot.

3. This is the last panel on the front that shows personal thanks from Ben Esser thanking his fans, studio and band. It also has the link to the band website at the bottom to hopefully direct more fans into the world of Esser. This is a very conventional approach to digipak production.

4. I have gone for a simplistic approach for the track list as I don’t want to over complicate the design, this also fits in with the rest of the designs for the Digipak and Website. Simple and sleek.

5. The Front cover is simple and bold. I wanted this as it sets the tone for the rest of the E.P. and overall the artist. The title is big clearly highlighting the Artist, its block colour with white writing is an impacting design and catches the attention easily.

I also incorporated this in the spine of the disc. This is a very important design factor as it is one of the appeals of digipaks over digital tracks. The appeal is that its tangible object and is memorabilia where as digital tracks are just pictures. The spine can be seen in a collection of CD’s and therefore appeals to the collector.

6. This was a design test when coming up with possible ideas for the Digipaks. After getting audience response they liked the “contrast with the other images but still maintaining its original design.” This then fitted perfectly as I really wanted something different to the white and blue design I have gone for. It’s another point where I have managed to incorporate the music video concepts to cross reference my work.

Here is a sample of how im going to put the lyrics in the flap.



Band Site

Here is the Band website!
All links are fully functional with flash widgets aswell.

http://esserband.com/

First Cut

Work It Out.

Here is the (almost) finished product. It has everything but a couple shots.

Please ignore the grayish colour of the video as I think there has been a problem in either the export or upload.

Enjoy!

Filming

Day 4.

This shoot was the unconventional shoot. This involved me going to the forest down the road and just filming a certain section of woods to be my background to the dinosaur sequence. As you can tell in the picture I am holding a set of images/storyboard that are screen grabs of the green screen images. This enabled me to tell what backgrounds I needed to film and from what angle. It

I blurred the images on Final Cut to make it look like video was actually filmed with the character on that particular back ground.

I think it worked really well actually, next time to make it look more authentic I should play with lighting so that the lighting on all 3 layers are the same. This would add the realistic look of the dinosaur, I would also need to learn about particles so that the scene was more realistic.

Filming

Day 3.


This shoot is the start and end of the music video. It took just over one hour to have completely filmed and in my opinion worked well. I had three actors with me (four including the cameo from me).

I filmed it in my local town down a side street which is fairly quiet. I decided on doing it down this alley as it was pretty generic and couldn't be directly associated with Bury.  I filmed the first 10 seconds of the music video straight away and from there it was a pretty quick shoot. The only problem was that it was absolutely freezing other than this, the shoot went well.

The flowers were a last minuet prop I added because I thought It would be a nice touch and It gave the audience more to look at rather than a guy looking around. It also created the perfect opportunity for some slap-stick comedy when he gets hit with them.