DigiPak

Here is the Finished DigiPak!

I have tried to make all the products I have produced link together so that its reconisable for my audience. I have interlinked key images from my music video in both website and digipak.

1. Here I have recreated the hearts I designed for my music video to be the background of the where the discs go. I have made it so that there are two spaces for disc. One being the E.P. the other being the bonus features DVD which will feature behind the scenes material and other memorabilia.

2. These two panels are flaps that will house bonus material each side. As labeled on each, one will house the Lyrics and the other bonus material such as pictures in the studio, behind the scenes of the video and a promo shoot.

3. This is the last panel on the front that shows personal thanks from Ben Esser thanking his fans, studio and band. It also has the link to the band website at the bottom to hopefully direct more fans into the world of Esser. This is a very conventional approach to digipak production.

4. I have gone for a simplistic approach for the track list as I don’t want to over complicate the design, this also fits in with the rest of the designs for the Digipak and Website. Simple and sleek.

5. The Front cover is simple and bold. I wanted this as it sets the tone for the rest of the E.P. and overall the artist. The title is big clearly highlighting the Artist, its block colour with white writing is an impacting design and catches the attention easily.

I also incorporated this in the spine of the disc. This is a very important design factor as it is one of the appeals of digipaks over digital tracks. The appeal is that its tangible object and is memorabilia where as digital tracks are just pictures. The spine can be seen in a collection of CD’s and therefore appeals to the collector.

6. This was a design test when coming up with possible ideas for the Digipaks. After getting audience response they liked the “contrast with the other images but still maintaining its original design.” This then fitted perfectly as I really wanted something different to the white and blue design I have gone for. It’s another point where I have managed to incorporate the music video concepts to cross reference my work.

Here is a sample of how im going to put the lyrics in the flap.